The Italian supply chain, integrated and guaranteed in every phase, the commitment to
sustainability, and a broad, quality product offering:
www.amadori.it is a surprising navigation experience
Cesena, 1 February 2023. With totally revamped design, organisation of contents and usability to describe the brand's distinctive values and the variety of a product line based on 100% Italian meats and quality ingredients: the new Amadori website is online at www.amadori.it
The new website's restyled text and graphics deliver more impact. The architecture is designed for easier browsing, with UX (User Experience) and UI (User Interface) designed to accompany the user pleasantly and intuitively. Accessible from all devices, the site answers every query in a few clicks with its internal search engine, guided suggestions and frequent searches.
“Amadori is a Corporate Brand, which is why it is important to make its values, passion and commitment understood and alive. The website is the first channel for doing this”, explains Matteo Conti, Amadori Central Strategic Marketing Director. "At the heart of the browsing experience is the certified Integrated Supply Chain, spread from north to south and driven by its focus on the care of overn 9,200 people."
The narrative unfolds in several sections that offer a comprehensive and in-depth view of the Amadori world. Indeed, the storytelling is guided by the Integrated Supply Chain, a strong point that has shaped the company's history, determined its identity, and ensures high standards of control and quality every day.
Particular attention goes to Sustainability, which describes the path that Amadori has undertaken to reduce environmental impacts, generate value for the country's economic fabric, and promote the well-being of stakeholders in the areas in which it operates.
The Work with Us area of the site has also been profoundly refreshed. Besides job offers, the employees act as testimonials of a company that makes people its primary resource. Consumer content also finds ample space in the Products section, which shows the richness of the product range and offers helpful culinary advice oriented to taste and well-being.
Amadori commissioned Nimai, a Bologna-based agency to handle strategy, design and creativity, UX and UI, photo and video production and design for the new site.useful Nimai partnered DMA, a technology partner for the development and implementation of Hubspot CMS and SEO optimisations.
