The brand is 96th in Brand Finance Food & Drink 2022, worth 800 million dollars.
Cesena, 5 September 2022 Amadori is on the list of the world's 100 most valuable food brands. The ranking, drawn up by Brand Finance, one of the most important global consultancy firms specialising in monitoring brand value and company profiles, sees the Amadori trademark in 96th position, with a value of USD800 million.
The factors contributing to the Brand Finance Food & Drink 2022 report are the financial impact of image and reputation and the brand's strength in influencing consumer choice. Together, these two elements generate an indicator that anticipates the company's performance and the brand's business potential in terms of sales volume and price premium.
Amadori appears in the top 100 for the first time in 2022. This list includes only five Italian brands. This important milestone recognises the substantial investment the Group has made in terms of innovation and communication, which gives the company increasingly solid positioning in the field of white, green and pink proteins.
